BIRTH OF THE BRAND
In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The Tudor” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.
HANS WILSDORF'S INTUITION
"For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous.
I decided to form a separate company, with the object of making and marketing this new watch.
It is called The Tudor Watch Company."
Lady Gaga is a global fashion icon – mindful of everything she wears. She has turned celebrity into a comprehensive art form. She intrinsically understands that each outfit conveys a powerful message and can be an art performance in its own right, where each and every accessory is key to the look. In keeping with this always bold attention to detail, Lady Gaga might wear three or four watches on one wrist. When she wears only one watch, she chooses the Black Bay 36. This automatic timepiece retains the general lines of the Black Bay collection while reducing its proportions, and remains both fashionable and sporty. Lady Gaga wears both the blue dial and the black dial versions of this model.
David Beckham wears the Black Bay Bronze, a 43 mm divers’ watch inspired by the brand’s history and fitted with the TUDOR Manufacture Calibre MT5601. He also wears the Black Bay Chrono, a COSC certified chronograph, with column-wheel manufacture caliber, drawing upon TUDOR’s diving and motorsports heritage.
To exemplify Jay Chou’s daring and innovative spirit, TUDOR released a short film in which he daringly drives a sports car on an historical oval race track in Montlhéry, France, eventually drifting through time. Inspired by the magical worlds Jay Chou is known to create with his art and by epic 80s cinematic tales of time travelling, the film ignites the conversation on how iconic images of the past impact today’s creativity in watchmaking, music and other art forms. Chou’s most devoted fans will also recognise an homage to one of his earlier movies, where he portrayed a car enthusiast.